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Facebook has started unifying the chat systems for Instagram and Messenger, allowing users from one platform to message users from …. Of course, nothing can replace dedicated staff who are attentive to your guests’ needs. Instagram is, in many ways, a very interesting lever for hotels. For example, you could promote a particular theme by offering your followers and guests the chance to discover the parks and green spaces in your area through your posts. For example, you could film a live video of your bar staff making the cocktails you offer, conveying the experience of your bar in a more down-to-earth manner. 2. Instagram is rolling out a new 'Suggested Posts' feature that adds organic posts from people you don't follow - and …. This phenomenon can of course be transposed to other client groups, such as families. In a recent study, Skift  found that couples are increasingly using Instagram to get inspiration for their honeymoon. It acts as a source of inspiration for travellers as well as a window into the experience that a guest may expect to have in your hotel. Through these simple actions you can optimise your hotel’s visibility whilst improving the guest experience. Find out why over 5,000 companies trust Customer Alliance to manage their online reputation and turn reviews into revenue. This can help diversify your content and present yourself as an expert on your town, city or region. This has many benefits for a hotel; like how in a previous article, we mentioned the impact it has on guest loyalty. With just one click, guests can contact you. 1.1m Posts - See Instagram photos and videos from ‘guest’ hashtag Consider them as ambassadors and make sure to showcase their photos to give them a feeling of importance. Ask for a personalised demonstration with one of our experts and find out about the potential improvements and benefits your hotel can enjoy! However, technology can certainly help to add value to the experience at every stage of the stay. With just one click, guests can contact you. Secondly, take advantage of the content posted by guests. Android users – or earlier version of iOS – will have to wait a few weeks before getting the feature. Instagram will start asking users to confirm their identities when it identifies patterns of potential inauthentic behavior. By putting the guest at the heart of your posts, you make them feel as though they are unique, strengthening their experience as a result. Firstly, showcase your establishment and its strong points. Personalisation must be at the forefront of your sales strategy. To achieve this, using the necessary technology will make the task easier in many ways. You will only need one extra step. It is straightforward to take photos of your rooms, restaurant and the dishes it offers. There are many factors to take into account. Facebook has injected a bit of Messenger into Instagram, allowing users to communicate across apps more easily.

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